Background: Rodale, Inc., publisher of several health and wellness magazines, rebranded under the “Live Your Whole Life” campaign in 2004.

Strategy: As a junior member of the Doublespace marketing team in New York city, I acted as junior project manager for the rebranding project. I scheduled and held strategy meetings in the agency, met with the client, and helped the team creatively re-assess the brand, brainstorm marketing solutions and produce marketing materials and website. Examples of our work are below.

Skills used: Agency account management, copywriting, creative direction