Background: A marketing and design style guide was created for the Rock and Roll Hall of Fame and Museum’s new licensing program in 2011. Its purpose was to introduce professional creative collaborators to the new licensing program and guide them through the brand’s official identity and various content marketing assets such as fonts, logos, voice, images, and more.

Strategy: Support with production, strategy and create the copy for the in conjunction with the New York-based agency, Frederick & Froberg Design.

Skills used: Brand identity, brand guidelines, brand psychology, style guide production and strategy, music journalism, music industry, cultural marketing