Background: Rémy Martin created 786 bottles of a limited edition of their top-line product, Louis XIII, called Louis XIII Black Pearl in 2005.

Strategy: Co-created an innovative invitation sales scheme that created both a media and sales buzz. We enlisted the help of an agency and music and entertainment endorses. 

I supported our team and managed all sales by state ($7,000 minimum per bottle) with local liquor vendors, salespeople and customers. The success of the campaign prompted the release of a 1L, $12,000 version of the product.

Different cognac products had different target demographics. Remy XO lead our team to support different marketing projects and collaborations with Asian-Americans brands and celebrities. Rémy VSOP saw our team collaborating with grassroots hip hop talent, like Detroit’s Slum Village. 

Skills used: Marketing and independent music experience, French language, event marketing, multicultural marketing