Background: PFL is a B2B MarTech company in Montana. PFL’s suite of SaaS products includes three solutions that function as plugins to Eloqua, Marketo and Salesforce that trigger the send of direct mail as a part of customers’ marketing outreach.

Strategy: Strategy and execution of editorial calendars, demand and lead generation campaigns, social media, video and quarterly thought leadership pieces. Deep collaboration with marketing automation teams, as well as event production of Big Sky Big Ideas, an annual B2B tech conference that we held in Bozeman, Montanta. 

Skills and platforms used: Marketo, Salesforce and Google Analytics. Copywriting, copy editing, marketing automation, event production, account based marketing (ABM)