Background: ModelPeople is an international research, brand identity and trends marketing agency. The owners have long-standing clients that look to the agency to keep their pulse on emerging trends around the world. 

GlobalCultureBlog provides local, street-trends reports to clients across the globe seven times a year.

Strategy: Managed and produced the GlobalCultureBlog, editing a team of writers from Shanghai to Sao Paulo. The blog was kept as a conversation piece for ModelPeople’s own marketing. As an editor, I was connected to dynamic, forward-thinking minds in India, Germany, Italy, New York City, San Francisco, Paris, Berlin and elsewhere and it was a job that segued my career from NYC to moving to Europe to work for Red Bull.

Skills used: Copywriting, copyediting, web production, content management, multicultural marketing