Background: Fuse is an alternative music television network that was owned by Madison Square Garden during my time there.

Strategy: Various multi-platform projects that indepenent music channel Fuse produced with various brands, film studios and festivals, including Live Nation, Bonnaroo, Warped Tour, Kia, Volkswagen, and Midway Games. Projects includes websites, newsletters, on-air spots, 

Highlights:

Fuse/Live Nation Partnership

Fuse sponsored a national sweepstakes in ten markets as a part of a two-year partnership with Live Nation, where I managed execution of different arms of the partnership, including overseeing the production of cross-channel spots, in-venue signage, branded giveaways, and selection of prizing for winners.

Comcast Channel Reposition:

Comcast Chicago was losing subscriptions in their 18-49 year-old demographic. Fuse was repositioned to a first-tier channel. Fuse offered music-marketing tactics to Comcast, resulting in a 90% viewership increase for Fuse.

Tactics included partnerships with The Chicago Theatre, local radio station Q101, local Fuse On Demand content (the Fuse Music Loop) and Time Out Chicago.

Skills: Music journalism, video production, talent management and interviewing, multi-platform marketing, affiliate marketing, creative marketing production and coordination, event production, public relations, website management, copywriting, video executive production.

Years Active: 2008-2011