Nielsen Wire

Nielsen Wire Background: Nielsen Wire is an industry news wire service, providing advertising measurement insights around the globe. Strategy: Work with the internal writing team to edit copy, manage the editorial calendar and produce a blog. Build international pages for Nielsen.com during a company-wide rebrand.  Skills used: Journalism, copy editing, copywriting, website production, content management  Samples:

Western Digital

Western Digital Contract project to manage the migration of SanDisk, Western Digital and G Tech’s merger on their social media front. I interfaced with four global teams and Sprinklr to get their content off various different social media platforms and migrated to Sprinklr. Platforms Used Percolate Sprinklr

PFL.COM

PFL.com Background: PFL is a B2B MarTech company in Montana. PFL’s suite of SaaS products includes three solutions that function as plugins to Eloqua, Marketo and Salesforce that trigger the send of direct mail as a part of customers’ marketing outreach. Strategy: Strategy and execution of editorial calendars, demand and lead generation campaigns, social media, video […]

Fuse Branded Entertainment

Fuse TV Background: Fuse is an alternative music television network that was owned by Madison Square Garden during my time there. Strategy: Various multi-platform projects that indepenent music channel Fuse produced with various brands, film studios and festivals, including Live Nation, Bonnaroo, Warped Tour, Kia, Volkswagen, and Midway Games. Projects includes websites, newsletters, on-air spots,  […]