Finish Line Horse Products
Finish Line Horse Products As a lifelong equestrienne I have had the privilege of combining my horse and digital marketing skills to be the marketing director for this 50-year-old horse products brand whose history spans all the way back to Teddy Roosevelt and the Rough Riders. In my time at Finish Line, I have helped […]
John Deere
John Deere Background: Creative services team member, focusing on precision ag, autonomy-ready technology, and high-horsepower tractors. Strategy: As a copywriter working on an internal creative services team at John Deere, we have help ideate, strategize, write, produce and executive produce various types of marketing collateral, including building websites, automated email sequences, paid media, social media, […]
Raincatcher
Raincatcher Background: As members of the Raincatcher marketing team, we were responsible for the visual and communications rebrand for the boutique marketing firm. Strategy: We lead all creative production and copywriting for the company’s marketing efforts, from lead stage to producing the testimonial videos. In addition to internal branding endeavors, we lead the teams that […]
Red Bull BC One
Red Bull BC One Background: The second-biggest cultural project of Red Bull Media House, next to Red Bull Music Academy, Red Bull BC One is the world’s premier one-on-one breaking (breakdance) competition, comprising nearly 100 annual competitions around the world, from Kazakhstan to South Korea. Some 10 years later, our tiny team grew to not only include women […]
Lady Gaga for Barneys New York
Lady Gaga for Barneys New York Background: Lady Gaga did a 2011 holiday partnership with Barneys New York called Gaga’s Workshop. Strategy: Edit and create copy for website and street activation portions of the brand integration. This was an incredibly fun and creative way to fuse music knowledge with pop culture savvy at a store […]
Fred & Farid
Fred & Faird Group – AC Marriott Hotels Background: When Marriott Hotels launched AC Marriott Hotels, they created a full customer experience that included a signature scent, design, architecture, and cuisine. Strategy: Working with French creative agency Fred & Farid, bring the brand experience touchpoints to life through a series of blogs. Skills used: Copywriting, magazine journalism. […]
Rodale, Inc.
Rodale, Inc. Background: Rodale, Inc., publisher of several health and wellness magazines, rebranded under the “Live Your Whole Life” campaign in 2004. Strategy: As a junior member of the Doublespace marketing team in New York city, I acted as junior project manager for the rebranding project. I scheduled and held strategy meetings in the agency, […]
Rémy Martin
Rémy Martin Background: Rémy Martin created 786 bottles of a limited edition of their top-line product, Louis XIII, called Louis XIII Black Pearl in 2005. Strategy: Co-created an innovative invitation sales scheme that created both a media and sales buzz. We enlisted the help of an agency and music and entertainment endorses. I supported our team […]
GlobalCultureBlog
GlobalCultureBlog Background: ModelPeople is an international research, brand identity and trends marketing agency. The owners have long-standing clients that look to the agency to keep their pulse on emerging trends around the world. GlobalCultureBlog provides local, street-trends reports to clients across the globe seven times a year. Strategy: Managed and produced the GlobalCultureBlog, editing a team of […]
Girl Scouts of the USA
Girl Scouts of the USA Background: Girl Scouts of the USA celebrated their 100th anniversary in 2012, leading a company-wide rebrand. Strategy: Edit and produce content for the Women’s Timeline and ForGirls section of girlscouts.org. Skills used: Early adoption of digital content management skills