Finish Line Horse Products
Finish Line Horse Products As a lifelong equestrienne I have had the privilege of combining my horse and digital marketing skills to be the marketing director for this 50-year-old horse products brand whose history spans all the way back to Teddy Roosevelt and the Rough Riders. In my time at Finish Line, I have helped […]
Raincatcher
Raincatcher Background: As members of the Raincatcher marketing team, we were responsible for the visual and communications rebrand for the boutique marketing firm. Strategy: We lead all creative production and copywriting for the company’s marketing efforts, from lead stage to producing the testimonial videos. In addition to internal branding endeavors, we lead the teams that […]
Red Bull BC One
Red Bull BC One Background: The second-biggest cultural project of Red Bull Media House, next to Red Bull Music Academy, Red Bull BC One is the world’s premier one-on-one breaking (breakdance) competition, comprising nearly 100 annual competitions around the world, from Kazakhstan to South Korea. Some 10 years later, our tiny team grew to not only include women […]
Fred & Farid
Fred & Faird Group – AC Marriott Hotels Background: When Marriott Hotels launched AC Marriott Hotels, they created a full customer experience that included a signature scent, design, architecture, and cuisine. Strategy: Working with French creative agency Fred & Farid, bring the brand experience touchpoints to life through a series of blogs. Skills used: Copywriting, magazine journalism. […]
GlobalCultureBlog
GlobalCultureBlog Background: ModelPeople is an international research, brand identity and trends marketing agency. The owners have long-standing clients that look to the agency to keep their pulse on emerging trends around the world. GlobalCultureBlog provides local, street-trends reports to clients across the globe seven times a year. Strategy: Managed and produced the GlobalCultureBlog, editing a team of […]
Rock and Roll Hall of Fame Merchandise
Rock and Roll Hall of Fame Museum Style Guide Background: A marketing and design style guide was created for the Rock and Roll Hall of Fame and Museum’s new licensing program in 2011. Its purpose was to introduce professional creative collaborators to the new licensing program and guide them through the brand’s official identity and […]
PFL.COM
PFL.com Background: PFL is a B2B MarTech company in Montana. PFL’s suite of SaaS products includes three solutions that function as plugins to Eloqua, Marketo and Salesforce that trigger the send of direct mail as a part of customers’ marketing outreach. Strategy: Strategy and execution of editorial calendars, demand and lead generation campaigns, social media, video […]