As a lifelong equestrienne I have had the privilege of combining my horse and digital marketing skills to be the marketing director for this 50-year-old horse products brand whose history spans all the way back to Teddy Roosevelt and the Rough Riders.

In my time at Finish Line, I have helped the brand distill a new brand voice for its digital presences, including social media.  I shoot both images and videos for the brand. I created and maintain an annual editorial calendar and ad budget. I maintain a content collaboration program with Finish Line’s multi-discipline team of sponsors and endorsers and went on the road with the brand to horse shows of all shapes and sizes across the country. 

The shows were opportunities to hone brand knowledge skills, meet and greet with the brand’s athletes and Finish Line’s internal sales team, gather and shoot content, and discuss future opportunities with all team members. 

I also manage a robust print advertising schedule with equine publications that span many equine disciplines, including racing, eventing, show breeds, barrel racing, and reining. 

I am currently in the process of mobilizing the brand to grow into its next phase of growth, communication, and visual identity.