Background: As members of the Raincatcher marketing team, we were responsible for the visual and communications rebrand for the boutique marketing firm. 

Strategy: We lead all creative production and copywriting for the company’s marketing efforts, from lead stage to producing the testimonial videos.

In addition to internal branding endeavors, we lead the teams that brought each individual company to market, highlighting all selling points into dense sales decks called a Confidential Information Memorandum (CIM). These decks were an example of creative collaboration, marketing and sales alignment, sales positioning, and interview skills.

We also led a partnership in the short and vacational rentals space with European boutique agency AJL Atelier to help foster more sales and activity in this space in Colorado and beyond.

In addition to video, event, sales and branding support, we led a successful podcast series highlighting the victories and triumphs of leading small businesses in the USA.

Skills used: Brand identity, copywriting, interview skills, journalism skills, website production, event production, online thought leadership podcasts and event production, creative leadership.