Background: Creative services team member, focusing on precision ag, autonomy-ready technology, and high-horsepower tractors.

Strategy: As a copywriter working on an internal creative services team at John Deere, we have help ideate, strategize, write, produce and executive produce various types of marketing collateral, including building websites, automated email sequences, paid media, social media, display ads, radio ads, digital and on-air videos. Product portfolios include Large Ag (high-horsepower tractors), Precision Ag and Autonomy Ready technology.

Primary skills used: Copywriting, scripting, technical writing, creative project management, creative strategy, video executive production.