Background: Creative services team member, focusing on high-horsepower tractors, autonomy-ready technology, and precision agriculture.

Strategy: As a copywriter working on an internal creative services team at John Deere, we have helped ideate, strategize, write, produce, and executive produce various types of marketing collateral, including building websites, automated email sequences, paid media, social media, display ads, radio ads, digital, and videos.

Product portfolios include Large Ag (high-horsepower tractors), Precision Ag and Autonomy Ready technology.

Our most recent launch was at Commodity Classic on February 25, 2026, where the new High-Horsepower 8 Series Tractors were unveiled to the public for the first time. It is the single most important tractor launch for the company this year, and along with my design partner, we led all copy and design initiatives from zero to launch- video scripts, brochure copy, web pages, and static ads. 

Primary skills used: Copywriting, scripting, technical writing, creative project management, creative strategy, video executive production